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How To Own Your Zip Code

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What Does it Take To Dominate Your Space?

Having dominated several spaces in a few industries, I’d say it takes an understanding that it can be done.

Most people do not realize the significance of accomplishing this task. They think that one site on page one of the search engines is sufficient. Like the old joke, what do you call a bus load of lawyers going over a cliff? A good start. One site ranking high is definitely a good start. But who told the business owner that one site was enough? Why haven’t there been other gurus out there who pushed for more than one web property on the first pages? If they were so good, why didn’t they rank more. Chances are they didn’t believe it themselves. When you arrive on Page One, you (and they) figured it was enough. They were proud that they could even do that. The question you could have asked was, why’d you stop at one property?  [Read more…] about How To Own Your Zip Code

Does My Business Need a Website?

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Does My Business Need a Quality Website?

First of all, you’re on the internet and you’re asking this question? Think about it. You may not have to read any further. Your small business website should be the first thing on your mind!

Most of the time the answer to this questions is ‘most definitely.’ On those rare occasions, the answer is ‘are you nuts?’ You see, businesses large and small can benefit from establishing a web presence. Notice I didn’t say “owning a website,” though that may very well be the case. Establishing and maintaining a web presence can be with a blog, videos, Twitter, Facebook, Instagram, and any number of social media outlets. Of course it can mean building and maintaining a business website. In fact, it would be very wise to build more than one website, but that’s the subject for another article at a different time. Here are four main reasons I believe you should develop your own business website. [Read more…] about Does My Business Need a Website?

Four Reasons to Avoid Low Priced Web Designers

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Four Reasons to Avoid Low Priced Web Designers

You see the low priced web designers all over the internet: Twitter, Facebook, Instagram, and craigslist. Their offer looks very seductive and enticing. You can get a great five-page website for $69 or $99 dollars. What’s not to like about that kind of offer? Is it an offer that’s too good to be true or are there other factors involved in those offers?

Let me tell you a little about those lowball offers. [Read more…] about Four Reasons to Avoid Low Priced Web Designers

What is the Most Important Part of a Business Website?

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What is the Most Important Part of a Small Business Website?

The answer to this questions isn’t as simple as it sounds. If you talk to search engine optimization (SEO) folks, they’d say that SEO is what you should focus on. If you talk to web design folks, they might tell you ease of use or simplicity, but the answer is even simpler than that.

No matter what else you do with your site, if it does not have a strong call to action, it really doesn’t help the company brand. What do I mean by that?  [Read more…] about What is the Most Important Part of a Business Website?

Six Reasons Small Businesses Should NEVER Do Their Own SEO

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6 Reasons Small Businesses Should NEVER Do Their Own SEO

As small business owners, we have to wear a variety of hats: marketer, accountant, secretary, boss, employer, technician, web designer, lead generator, and subject matter expert to name a few. Each of those roles has its own set of learning curves, challenges, pitfalls, and rewards. The newest role in the information age, however, is search engine optimization (SEO) specialist. You’ve heard about it and think it’s great when it happens, so you spend countless hours studying it and throwing more money into it only to find out it’s a lot more difficult than it sounds to implement. I would like to give you six reasons why small businesses should never do their own SEO. [Read more…] about Six Reasons Small Businesses Should NEVER Do Their Own SEO

Four Reasons Business Owners Should Not Design Their Own Websites

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Four Compelling Reasons Business Owners Should Never Design Their Own Websites

So you want to save a few bucks? That’s highly understandable if you’re flying by the seat of your pants in your business. But consider the costs of designing a website yourself.

First, to be honest, you probably don’t know what you’re doing. You see the advertisements on the web for “build it yourself” software such as Wix, and it’s relatively cheap. In many cases it’s free. What could be better than free? Think about it logically though. Why are they offering it for free? How does that company make money? And you know they make money! Consider their advertising? How do they pay for it? Any number of ways really. They may only give you a limited set of features and require you to pay a monthly fee anyhow. Plus you may not get a decent domain name, that is, unless you pay for your very own. Now, these are not deal breakers in and of themselves, but I’m just telling you that you may get what you pay for. [Read more…] about Four Reasons Business Owners Should Not Design Their Own Websites

Microvideo Education – The Best Kept Secret in SEO

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The Best Kept Secret in SEO: Microvideo Education

If you’ve never heard of microvideo education, there’s a reason for it. It didn’t exist before today!.

Microvideo education is the best kept secret in all of the search engine optimization industry. We have all heard the statistics that 100 hours are being uploaded per minute on Youtube. That’s an amazing volume of video to consume. How, then, can a small business owner compete with such competition? I mean, how could anyone possibly get more eyes on your video than the latest Fancy Cat, Instant Karma, or a video of Justin Bieber flipping off a photographer? The good news is that you don’t need to. Let me explain. [Read more…] about Microvideo Education – The Best Kept Secret in SEO

Small Business SEO: Dominate Your Zip Code the Easy Way

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Small Business SEO to Dominate Your Zip Code

Want to dominate your zip code? Video education is the best kept secret in all of the small business SEO – search engine optimization – industry. We have all heard the statistics that 100 hours are being uploaded per minute on Youtube. That’s an amazing volume of video to consume. How then can a small business owner compete with such competition? I mean, how could anyone possibly get more eyes on your video than the latest Fancy Cat, Instant Karma, or the latest Justin Bieber video? The good news is that you don’t need to. Let me explain. [Read more…] about Small Business SEO: Dominate Your Zip Code the Easy Way

Clarity: The Key to Great Web Design

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The Problem: You’re Trying to Answer Too Many Questions

It’s frustrating to see every day. People manage websites but there really is no clear call to action on the front page. It’s what the sports people call an “unforced error.” it’s needless because the entire concept hadn’t been thought through.

The problem with business websites is that business owners want to control everything…to their own detriment. Owners want to show everybody their latest and greatest toys while neglecting the very people they are trying to impress. They put a phone number on the front page but it’s not clickable. They put a web form for people to fill out but it’s not easy to fill out. Or worse yet, they have no clear calls to action anywhere on their site. They want to over inform about their services. In reality, though, all of this undermines what they really want – more sales. So, how does a small business owner overcome this? [Read more…] about Clarity: The Key to Great Web Design