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Does My Business Need a Website?

Does My Business Need a Quality Website?

First of all, you’re on the internet and you’re asking this question? Think about it. You may not have to read any further. Your small business website should be the first thing on your mind!

Most of the time the answer to this questions is ‘most definitely.’ On those rare occasions, the answer is ‘are you nuts?’ You see, businesses large and small can benefit from establishing a web presence. Notice I didn’t say “owning a website,” though that may very well be the case. Establishing and maintaining a web presence can be with a blog, videos, Twitter, Facebook, Instagram, and any number of social media outlets. Of course it can mean building and maintaining a business website. In fact, it would be very wise to build more than one website, but that’s the subject for another article at a different time. Here are four main reasons I believe you should develop your own business website. (more…)

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Four Reasons to Avoid Low Priced Web Designers

Four Reasons to Avoid Low Priced Web Designers

You see the low priced web designers all over the internet: Twitter, Facebook, Instagram, and craigslist. Their offer looks very seductive and enticing. You can get a great five-page website for $69 or $99 dollars. What’s not to like about that kind of offer? Is it an offer that’s too good to be true or are there other factors involved in those offers?

Let me tell you a little about those lowball offers. (more…)

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What is the Most Important Part of a Business Website?

What is the Most Important Part of a Small Business Website?

The answer to this questions isn’t as simple as it sounds. If you talk to search engine optimization (SEO) folks, they’d say that SEO is what you should focus on. If you talk to web design folks, they might tell you ease of use or simplicity, but the answer is even simpler than that.

No matter what else you do with your site, if it does not have a strong call to action, it really doesn’t help the company brand. What do I mean by that?  (more…)

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Six Reasons Small Businesses Should NEVER Do Their Own SEO

6 Reasons Small Businesses Should NEVER Do Their Own SEO

As small business owners, we have to wear a variety of hats: marketer, accountant, secretary, boss, employer, technician, web designer, lead generator, and subject matter expert to name a few. Each of those roles has its own set of learning curves, challenges, pitfalls, and rewards. The newest role in the information age, however, is search engine optimization (SEO) specialist. You’ve heard about it and think it’s great when it happens, so you spend countless hours studying it and throwing more money into it only to find out it’s a lot more difficult than it sounds to implement. I would like to give you six reasons why small businesses should never do their own SEO. (more…)

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Four Reasons Business Owners Should Not Design Their Own Websites

Four Compelling Reasons Business Owners Should Never Design Their Own Websites

So you want to save a few bucks? That’s highly understandable if you’re flying by the seat of your pants in your business. But consider the costs of designing a website yourself.

First, to be honest, you probably don’t know what you’re doing. You see the advertisements on the web for “build it yourself” software such as Wix, and it’s relatively cheap. In many cases it’s free. What could be better than free? Think about it logically though. Why are they offering it for free? How does that company make money? And you know they make money! Consider their advertising? How do they pay for it? Any number of ways really. They may only give you a limited set of features and require you to pay a monthly fee anyhow. Plus you may not get a decent domain name, that is, unless you pay for your very own. Now, these are not deal breakers in and of themselves, but I’m just telling you that you may get what you pay for. (more…)

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Microvideo Education – The Best Kept Secret in SEO

The Best Kept Secret in SEO: Microvideo Education

If you’ve never heard of microvideo education, there’s a reason for it. It didn’t exist before today!.

Microvideo education is the best kept secret in all of the search engine optimization industry. We have all heard the statistics that 100 hours are being uploaded per minute on Youtube. That’s an amazing volume of video to consume. How, then, can a small business owner compete with such competition? I mean, how could anyone possibly get more eyes on your video than the latest Fancy Cat, Instant Karma, or a video of Justin Bieber flipping off a photographer? The good news is that you don’t need to. Let me explain. (more…)

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