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How To Own Your Zip Code

What Does it Take To Dominate Your Space?

Having dominated several spaces in a few industries, I’d say it takes an understanding that it can be done.

Most people do not realize the significance of accomplishing this task. They think that one site on page one of the search engines is sufficient. Like the old joke, what do you call a bus load of lawyers going over a cliff? A good start. One site ranking high is definitely a good start. But who told the business owner that one site was enough? Why haven’t there been other gurus out there who pushed for more than one web property on the first pages? If they were so good, why didn’t they rank more. Chances are they didn’t believe it themselves. When you arrive on Page One, you (and they) figured it was enough. They were proud that they could even do that. The question you could have asked was, why’d you stop at one property?  (more…)

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Six Reasons Small Businesses Should NEVER Do Their Own SEO

6 Reasons Small Businesses Should NEVER Do Their Own SEO

As small business owners, we have to wear a variety of hats: marketer, accountant, secretary, boss, employer, technician, web designer, lead generator, and subject matter expert to name a few. Each of those roles has its own set of learning curves, challenges, pitfalls, and rewards. The newest role in the information age, however, is search engine optimization (SEO) specialist. You’ve heard about it and think it’s great when it happens, so you spend countless hours studying it and throwing more money into it only to find out it’s a lot more difficult than it sounds to implement. I would like to give you six reasons why small businesses should never do their own SEO. (more…)

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