The year is 2019 and you do not have a significant online presence yet? You don't have a website? You've got no social media profile to speak of? No videos…
How does it all work? When you sign up with us, we'll call you to discuss your company. The call should last less than an hour. After you send over…
What Does it Take To Dominate Your Space?
Having dominated several spaces in a few industries, I’d say it takes an understanding that it can be done.
Most people do not realize the significance of accomplishing this task. They think that one site on page one of the search engines is sufficient. Like the old joke, what do you call a bus load of lawyers going over a cliff? A good start. One site ranking high is definitely a good start. But who told the business owner that one site was enough? Why haven’t there been other gurus out there who pushed for more than one web property on the first pages? If they were so good, why didn’t they rank more. Chances are they didn’t believe it themselves. When you arrive on Page One, you (and they) figured it was enough. They were proud that they could even do that. The question you could have asked was, why’d you stop at one property? (more…)
Does My Business Need a Quality Website?
First of all, you’re on the internet and you’re asking this question? Think about it. You may not have to read any further. Your small business website should be the first thing on your mind!
Most of the time the answer to this questions is ‘most definitely.’ On those rare occasions, the answer is ‘are you nuts?’ You see, businesses large and small can benefit from establishing a web presence. Notice I didn’t say “owning a website,” though that may very well be the case. Establishing and maintaining a web presence can be with a blog, videos, Twitter, Facebook, Instagram, and any number of social media outlets. Of course it can mean building and maintaining a business website. In fact, it would be very wise to build more than one website, but that’s the subject for another article at a different time. Here are four main reasons I believe you should develop your own business website. (more…)
Four Reasons to Avoid Low Priced Web Designers
You see the low priced web designers all over the internet: Twitter, Facebook, Instagram, and craigslist. Their offer looks very seductive and enticing. You can get a great five-page website for $69 or $99 dollars. What’s not to like about that kind of offer? Is it an offer that’s too good to be true or are there other factors involved in those offers?
Let me tell you a little about those lowball offers. (more…)
What is the Most Important Part of a Small Business Website?
The answer to this questions isn’t as simple as it sounds. If you talk to search engine optimization (SEO) folks, they’d say that SEO is what you should focus on. If you talk to web design folks, they might tell you ease of use or simplicity, but the answer is even simpler than that.
No matter what else you do with your site, if it does not have a strong call to action, it really doesn’t help the company brand. What do I mean by that? (more…)
6 Reasons Small Businesses Should NEVER Do Their Own SEO
As small business owners, we have to wear a variety of hats: marketer, accountant, secretary, boss, employer, technician, web designer, lead generator, and subject matter expert to name a few. Each of those roles has its own set of learning curves, challenges, pitfalls, and rewards. The newest role in the information age, however, is search engine optimization (SEO) specialist. You’ve heard about it and think it’s great when it happens, so you spend countless hours studying it and throwing more money into it only to find out it’s a lot more difficult than it sounds to implement. I would like to give you six reasons why small businesses should never do their own SEO. (more…)
Four Compelling Reasons Business Owners Should Never Design Their Own Websites
So you want to save a few bucks? That’s highly understandable if you’re flying by the seat of your pants in your business. But consider the costs of designing a website yourself.
First, to be honest, you probably don’t know what you’re doing. You see the advertisements on the web for “build it yourself” software such as Wix, and it’s relatively cheap. In many cases it’s free. What could be better than free? Think about it logically though. Why are they offering it for free? How does that company make money? And you know they make money! Consider their advertising? How do they pay for it? Any number of ways really. They may only give you a limited set of features and require you to pay a monthly fee anyhow. Plus you may not get a decent domain name, that is, unless you pay for your very own. Now, these are not deal breakers in and of themselves, but I’m just telling you that you may get what you pay for. (more…)
The Best Kept Secret in SEO: Microvideo Education
If you’ve never heard of microvideo education, there’s a reason for it. It didn’t exist before today!.
Microvideo education is the best kept secret in all of the search engine optimization industry. We have all heard the statistics that 100 hours are being uploaded per minute on Youtube. That’s an amazing volume of video to consume. How, then, can a small business owner compete with such competition? I mean, how could anyone possibly get more eyes on your video than the latest Fancy Cat, Instant Karma, or a video of Justin Bieber flipping off a photographer? The good news is that you don’t need to. Let me explain. (more…)
How Many Websites are Enough?
So, how many websites are enough for your business? The obvious answer is one but read a bit further. You may change your opinion after reading. The answer to this question is like answering the question, “How long is a piece of rope?”
Answer: It depends. (more…)