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The Problem: You’re Trying to Answer Too Many Questions

It’s frustrating to see every day. People manage websites but there really is no clear call to action on the front page. It’s what the sports people call an “unforced error.” it’s needless because the entire concept hadn’t been thought through.

The problem with business websites is that business owners want to control everything…to their own detriment. Owners want to show everybody their latest and greatest toys while neglecting the very people they are trying to impress. They put a phone number on the front page but it’s not clickable. They put a web form for people to fill out but it’s not easy to fill out. Or worse yet, they have no clear calls to action anywhere on their site. They want to over inform about their services. In reality, though, all of this undermines what they really want – more sales. So, how does a small business owner overcome this? (more…)