What is the Most Important Part of a Business Website?

What is the Most Important Part of a Small Business Website?

The answer to this questions isn’t as simple as it sounds. If you talk to search engine optimization (SEO) folks, they’d say that SEO is what you should focus on. If you talk to web design folks, they might tell you ease of use or simplicity, but the answer is even simpler than that.

No matter what else you do with your site, if it does not have a strong call to action, it really doesn’t help the company brand. What do I mean by that?  (more…)

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